[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.unreel.cz\/clanek-musi-zaujmout-za-4-vteriny-zvladnete-to\/#Article","mainEntityOfPage":"https:\/\/www.unreel.cz\/clanek-musi-zaujmout-za-4-vteriny-zvladnete-to\/","headline":"\u010cl\u00e1nek mus\u00ed zaujmout za 4 vte\u0159iny. Zvl\u00e1dnete to?","name":"\u010cl\u00e1nek mus\u00ed zaujmout za 4 vte\u0159iny. Zvl\u00e1dnete to?","description":"Organick\u00e1 reklama je pro v\u00e1\u0161 byznys velmi d\u016fle\u017eit\u00e1. Z toho d\u016fvodu se tolik lid\u00ed soust\u0159ed\u00ed","datePublished":"2020-07-17","dateModified":"2020-07-17","author":{"@type":"Person","@id":"https:\/\/www.unreel.cz\/author\/#Person","name":"","url":"https:\/\/www.unreel.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"unreel.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.unreel.cz\/wp-content\/uploads\/Nedostatek%20%C4%8Dasu%20%C4%8Dten%C3%AD.jpg","url":"https:\/\/www.unreel.cz\/wp-content\/uploads\/Nedostatek%20%C4%8Dasu%20%C4%8Dten%C3%AD.jpg","height":0,"width":0},"url":"https:\/\/www.unreel.cz\/clanek-musi-zaujmout-za-4-vteriny-zvladnete-to\/","about":["Podnik\u00e1n\u00ed"],"wordCount":450,"articleBody":"       Organick\u00e1 reklama je pro v\u00e1\u0161 byznys velmi d\u016fle\u017eit\u00e1. Z toho d\u016fvodu se tolik lid\u00ed soust\u0159ed\u00ed na optimalizace pro vyhled\u00e1va\u010de a plat\u00ed copywritery, aby p\u0159ipravovali kvalitn\u00ed, \u010dtiv\u00e9 a poutav\u00e9 texty. PR \u010dl\u00e1nky jsou ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho podnik\u00e1n\u00ed. I odborn\u00edci ale mus\u00ed v\u011bd\u011bt, jak na to. Jinak nen\u00ed mo\u017en\u00e9, aby byli \u00fasp\u011b\u0161n\u00ed a stejn\u011b tak weby, pro kter\u00e9 tvo\u0159\u00ed obsah.Na pr\u016fm\u011brn\u00e9ho u\u017eivatele internetu ka\u017ed\u00fd den m\u00ed\u0159\u00ed asi p\u011bt tis\u00edc reklam, kter\u00e9 by m\u011bl vst\u0159ebat. To jednodu\u0161e nen\u00ed mo\u017en\u00e9, a proto se mus\u00edte hodn\u011b sna\u017eit, abyste se dostali do jeho z\u00e1b\u011bru. Text mus\u00edte napsat tak, aby z n\u011bj nes\u00e1lala reklama na sto hon\u016f, ale z\u00e1rove\u0148 je mus\u00edte p\u0159esv\u011bd\u010dit, \u017ee jste pro n\u011b lep\u0161\u00ed ne\u017e ostatn\u00ed a \u017ee v\u00e1s a va\u0161e produkty \u010di slu\u017eby pot\u0159ebuj\u00ed nutn\u011b k \u017eivotu.Na za\u010d\u00e1tku stoj\u00ed titulekJedn\u00e1 se o jednu z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u011bc\u00ed, proto\u017ee titulek je to prvn\u00ed, co \u010dten\u00e1\u0159 uvid\u00ed. Spr\u00e1vn\u011b zvolen\u00e1 slova mohou nal\u00e1kat \u010dten\u00e1\u0159e, aby klikl na odkaz a \u010dl\u00e1nek si p\u0159e\u010detl. Hod\u00edte tak n\u00e1vnadu, na kterou se maj\u00ed chytit. Nikdy ale v titulku nel\u017eete a uv\u00e1d\u011bjte pravdiv\u00e9 informace. Na l\u017ei u\u017e dneska nikoho nechyt\u00edte. Sp\u00ed\u0161 naopak. Kdy\u017e zjist\u00ed, \u017ee jde o podvrh, nebudou od v\u00e1s cht\u00edt \u010d\u00edst ani nic jin\u00e9ho.Odborn\u00edci rad\u00ed za\u010dlenit sloveso v\u017edy, kdy je to mo\u017en\u00e9. Navod\u00edte tak pocit aktivity, ak\u010dnosti a \u017eivosti. Z\u00e1rove\u0148 nepi\u0161te p\u0159\u00edli\u0161 obecn\u00e9 titulky, ale tak\u00e9 ihned nevyzra\u010fte pointu cel\u00e9ho textu. Sna\u017ete se je sp\u00ed\u0161 nal\u00e1kat na zaj\u00edmav\u00e9 detaily, kter\u00e9 se mohou o dan\u00e9m t\u00e9matu dozv\u011bd\u011bt, pokud se pust\u00ed do \u010dten\u00ed a v\u011bnuj\u00ed v\u00e1m p\u00e1r minut sv\u00e9ho \u010dasu.Perex \u010dten\u00e1\u0159e donut\u00ed pokra\u010dovat d\u00e1lVe chv\u00edli, kdy se u\u017eivatel dostane k obsahu je\u0161t\u011b neznamen\u00e1, \u017ee ho cel\u00fd p\u0159e\u010dte. K tomu slou\u017e\u00ed perex, kter\u00fd ho m\u00e1 zaujmout natolik, \u017ee bude pokra\u010dovat. V posledn\u00ed dob\u011b se hodn\u011b vyu\u017e\u00edv\u00e1 tzv. \u201esoft perex\u201c, ve kter\u00e9m neud\u00e1te v\u0161echny kl\u00ed\u010dov\u00e9 \u00fadaje, ale nast\u00edn\u00edte, co bude n\u00e1sledovat. Bude-li to dostate\u010dn\u011b zaj\u00edmav\u00e9, lidi z\u016fstanou a pod\u00edvaj\u00ed se na to, co jim chcete \u0159\u00edct. Zbytek textu dejte dohromady z v\u00edce zdroj\u016f a dr\u017ete se pravidla, \u017ee \u010dl\u00e1nek nikdy nesm\u00ed nudit!                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010cl\u00e1nek mus\u00ed zaujmout za 4 vte\u0159iny. Zvl\u00e1dnete to?","item":"https:\/\/www.unreel.cz\/clanek-musi-zaujmout-za-4-vteriny-zvladnete-to\/#breadcrumbitem"}]}]